BRANDING
Good branding is arguably the most important thing when it comes to ensuring the success of your product. It is important to use branding as communication that built the unconscious mind for the customer. Every brand should present their vision clearly and boldy.
MILKITA
Milkita is known as a pioneer and number one milk candy in Indonesia. but for a long time, it wasn't presented well to the customer. The brand communication is not strong enough. Then after years, finally Milkita will be re-presented again to the customer as the Champion of Milk Candy in Indonesia. All the brand's components were built with new strong communication and visuals. And with this new look of Milkita, we believe that customers will be more attached to this brand as a better product for their family.
PINO
PINO is well-known fruit shaved ice brand in Indonesia. But it was too old for the customer. The brand communication should be renewed. PINO also needs to be re-presented again to the customer as the Shaved Fruit Ice that could be stored on the shelf. All the brand's components were built with new strong communication and visuals. And with this new look of PINO, also its new Mascot, we believe that PINO will grow well on the market.
JAGOAN NEON
Jagoan Neon is a unique candy with a sensation of tongue painting. It comes in 3 different surprising colors (Red, Blue, Green) and also with great flavors of fruits (Mango, Strawberry, Grape). With this uniqueness of tongue painting, Kids are allowed to experience the maximum fun with it!
PACKAGING
Packaging can be theater, it can create a story
- Steve Jobs
Packaging is one of the most important thing on market sales.
A consumer always attracted by the visual before they will decide to pick a thing on the supermarket shelf.
Here are some of packaging designs for some brands that I've been created
