JOB EXPERIENCEs
Head of Creative
PT. United Family Food
Apr 2021 – Now
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Lead the Creative Team in developing visual productions for local and export brands, including packaging and marketing materials.
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Supervise the department's daily workflow, assign project workloads, and monitor timelines and budgets.
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Establish and maintain visual brand standards and procedures to ensure all products are brand-appropriate, exceptional, and well-crafted.
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Supervise the printing production process, including Rotogravure, Offset, Digital, and Flexography.
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Develop and supervise the progress of TVC production with the Brand team.
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Collaborate with the brand team to generate new ideas for company branding, promotional campaigns (ATL, BTL, and Digital), and marketing communications.
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Manage the creative agency to create visual content for branding, Instagram, and e-commerce.
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Develop an annual report, timeline, and budget for the creative team.
Achievements:
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Awarded Best UNIFAM Employee 2022 based on KPI and ARISE performance.
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Awarded the Best KPI Performances as the marketing team in 2020.
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Re-branded Milkita's brand visual communication in 2020.
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Re-branded PINO's brand visual communication in 2022.
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Re-branded Jagoan Neon's brand visual communication in 2023.
Creative Lead (Supervisor)
PT. United Family Food
Apr 2019 – March 2021
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Lead Creative Team developing any visual needs for the local and export brands.
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Supervise the department's daily workflow, assign project workload, and monitor deadlines and budgets.
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Create a key visual and visual guideline for brands
Supervise internal creative team and agency to develop digital media contents (Instagram & E-commerce) -
Collaborate and develop creative thinking with brand team / creative agency to develop an idea for brand activation and storyboard for TV commercials (All Brands)
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Supervise and approval printing production process (Rotogravure / Offset / Digital / Flexography)
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Create an annual report and budget for the creative team and report it to AVP Marketing
Assist an interview with the HR team for any job vacancy on the creative team
Achievements :
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Re-branded Milkita's brand visual communication in 2020
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Best KPI Performances in the marketing team for 2020
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Being responsible develop any visual needs for the brand team (existing packaging, new product's packaging, ATL / BTL promotion material visual) as support for All Brands
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Collaborate and develop creative thinking with brand team / creative agency to develop an idea for brand activation and storyboard for a TV commercial (All Brands)
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Assist printing production process (Rotogravure / Offset / Digital / Flexography)
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Supervise the daily files for creative administration
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Assist creative lead to supervise the designer’s job list
Achievements :
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Created visual design packaging and promotion material for Milkita Kental Manis which launched on May 2018 in Indonesia as a team
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Created logo brand, visual design packaging and promotion material for PINO Sorbetto which launched on April 2018 in Indonesia
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Develop and create thematic illustrations for kids wear
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Do a brainstorm to develop and maintain instagram / website contents for @parcakids
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Developed existing product's visual design packaging (all brands)
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Developed new product's visual design packaging with team (all brands)
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Maintained and developed social media content for brand Milkita
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Created promotion material content for ATL or BTL (all brands)
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Do a brainstorm and develop TV commercial and digital promotion material with digital marketing / creative agency
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Supervised printing production process OTS (Digital / Rotogravure / Offset) for final printing
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Maintained the administration for design division
Achievements :
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Completed Market Museum Event which collaborated with Milkita as one of the main creative designer / conceptor and got positive feedbacks from customers on November 2017
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Become one of the main conceptor of Milkita digital media planning and created design contents for Instagram / FB Milkita Indonesia from 2017 until now
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Created packaging visual design and promotion material for Milkita, Super Zuper, Jagoan Neon, Cola Candy in Indonesia
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Created logo brand and promotion material for Freshway Ice Ginger beverage in Indonesia
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Created packaging visual design and promotion material for Milkita in China and USA
Promotion Executive
PT. Starlight Management - Paris Van Java Resort and Lifestyle
March 2013 –
March 2015
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Created promotional plan and promotional design material
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Created and developed event plan and material
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Bargained with tenants for promotional area and benefits
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Bargained with tenants for sponsoship programs
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Supervised area for media application
Achievements :
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One of the main creator and developer of Website, Mobile Application and Game
for Paris Van Java Resort and Lifestyle -
Created visual design for every HSBC promotional items in Paris Van Java
from 2014 - 2015
Junior Graphic Designer
Maranatha Media Communication - Universitas Kristen Maranatha
Ags 2012 –
February 2013
1. Created layout design for university book and magazine
2. Developed concept and design for eventual design media promotion
3. Incharged in event organizer for university's event such as graduation, seminar, etc
4. Created signage design for building facilities such as library, toilet, etc
Graphic Designer Internship
PT. Madtari Advertising
Jan 2012 –
March 2012
1. Learned how to do a brainstorm with Creative Team
2. Help the team implement the rough sketch to visual in digital form
3. Involved as a creative team in the making of the commercial and photo shoot for products
4. Learned how to do a pitching with client as an agency
EDUCATION
Universitas Kristen Maranatha Bandung
Bachelor of Visual Communication Design
2008 - 2013
WALL STREET ENGLISH
Treshold 13 Level
2015 - 2017
PATATA SCHOOL
3D & ANIMATION
2024
VOLUNTEER EXPERIENCE
Church as H.O.P.E - Keuskupan Agung Jakarta
Creative Team / Actor & Graphic Designer
Jan 2016 - Jun 2016
CERTIFICATION
7 HABITS BY DUNAMIS
FRANKLIN COVEY
February 9, 2018